This article is about On Page SEO in 7 Steps. You’ve researched your keywords carefully and have chosen a domain name that includes them. Now it’s time to create a website that will rank high in the search engines. You need on page search engine optimization. On page SEO can be broken down into 7 steps.
Optimize Your URLs
A URL should contain your web page’s primary keywords, and the closer these keywords are to the domain name, the more impact they’ll have on your SEO. Use hyphens to separate words and keep your URLs short and sweet. For a web page with the keyword, “on page SEO,” the URL, mydomain.com/on-page-seo, is a good example of a URL to strive for.
Optimize Your Meta Tags
The title tag is the most important factor in on page SEO. It should be under 68 characters and should contain your keywords, preferably in the first few words. The meta description tag is also important because it’s the summary of your site that shows up in the search engines’ results, and it can drive traffic to your site. Keep your meta descriptions unique for each page on your site, keep them under 148 characters, and always include your main keywords. There’s also the meta keywords tag, which has very little importance in SEO, but all you need to do is include about 10 of your main keywords.
Create Unique Content
There’s a popular phrase amongst web designers: “Content is king.” This phrase is correct. Having unique, informative content is what keeps visitors reading your site and gets them to come back for more. The greater the amount of unique content your site has, the greater the boost your site will get in the rankings.
Have a Decent Keyword Density
Keyword density is the percentage of times your keyword appears in your text, in relation to the total number of words in the text. Many SEO experts believe keyword density no longer has much of an impact on a site’s ranking. A good practice is to use your keyword throughout your text naturally. Never have a keyword density over 5% – this may result in a drop in ranking.
Optimize Your Headings
The H1 heading tag is the headline you see at the top of a web page. It’s larger than the rest of the text, and it’s often bold. All the pages on your site should include H1 headings. These headings should include your main keywords and they should adequately express what the pages are about. In addition to using H1 heading tags, it’s also a good practice to use H2 heading tags for your secondary keywords.
Utilize Alt Tags
When you hover your cursor over an image on a web page, and a small box of text pops up, you are viewing the image’s alt tag. Search engine spiders can’t read pictures, but they can read alt tags, so it’s important that you include an alt tag with every image on your site. Make sure that your alt tags describe your images, and try to include your keywords.
Optimize Your Internal Links
The anchor text you write for each link on your site should contain the keyword you wish to rank the linked page for. On the home page, it’s important that a link to every major page on your site is present. It’s even better if these links are present on every page. This makes it easy for search engine spiders, like Googlebot, to find all the pages on your site. You can place links in the sidebars and footer of your site, and you can also pepper them throughout your content.
In order to improve your site’s ranking with SEO techniques like creating backlinks, you must first have a website to rank. And this website must be properly optimized with on page SEO. By following these 7 simple steps, and updating your site frequently, you can have a site that is search engine friendly and ready for any off page SEO techniques you throw at it.