In this article we will be discussing 5 Reasons To Move From Affiliate Marketing Into Product Creation. Affiliate marketing can provide a very profitable and comfortable lifestyle. You can start promoting a product with very little experience or capital and begin making commissions immediately. In many cases, there is little interaction required with your customer base, and you can move on to a new product if the demand runs out.
However, the positives of being an affiliate can often be outweighed by the negative aspects, not forgetting the incredible benefits you can get as a product owner. The following 5 reasons may persuade you that the time is right to create your own product.
Increase your revenue
Creating your own product offers you the chance to vastly improve your revenue. Instead of taking a cut of the purchase price, the product owner receives the whole lot. An affiliate will, in most cases, refer a lead who may then go on to purchase the product. Aside from certain exceptions, this means only one commission. A product owner has the opportunity to sell multiple products to a very targeted customer who will probably buy again if they have a good experience.
Stop relying on other people
As an affiliate, you give up a lot of control to the whims of other business owners. If they want to make changes to the product, change the price or sell the business, you have to deal with this. Of course, you could change the product you are promoting, but this is extra work and there is no guarantee it won’t happen again. Becoming the product owner allows you to take control and make the decisions as they suit you.
Assemble your own affiliate team
While you can sell the product yourself, one of the benefits is having the ability to recruit affiliates. Instead of being one amongst many affiliates competing for the spotlight, you can find people to do this for you. Affiliates are always looking for good products that convert well, so if you can create a good offer you will have no problem finding them. A team of affiliates will be able to generate far more sales combined than you would be capable of yourself, and this will free up time to work on your sales funnel.
Become respected in your niche
When you are the owner of a quality product, you will find that your reputation changes. A product owner will command far more respect than an affiliate, and this will bring in many benefits. Opportunities for joint ventures will be plentiful and more people in your niche will get in contact. You can build up a reputation as an affiliate, but there is a ceiling that is difficult to get beyond. Doors will open more readily when you can show someone your product range, and you can quickly get a foothold in your niche.
Develop a brand
Taking your business to the next level will often necessitate creating a brand. An affiliate will struggle to do this effectively as you are always passing people onto the product owner. Your reputation will always be based on your ability to recommend other products, so this can be very limiting in scope. Selling your own product allows you to develop a strong brand and identity – something every successful business has. An acknowledged brand will be a huge asset to own and could be sold for a great profit if you decide to go down this path.
Creating your own product will probably be more expensive and time-consuming than being an affiliate, however, these 5 reasons should show the real potential of branching out into product creation. The extra control, leverage and respect you develop should reveal themselves in increased profitability and greater work satisfaction.