This article tells you about 5 Excellent SEO Tips To Improve Site Rankings. Making your website search engine friendly is the purpose of search engine optimization. Small or large business houses are utilizing this internet marketing strategy to get optimum benefits. Search engine optimization accentuates your presence online and helps you reach out to millions of online users.
If your website ranks higher in the searches, the quality and quantity of the viral traffic grows manifold. SEO strategies ensure improved ranking, increased traffic and greater proceeds. Five excellent tips to better your website’s page rankings are,
Tip # 1: Choice of keywords
Keywords are of prime importance in a content posted online. Before you embark on the process of search engine optimization, it is imperative to research for the comprehensive list of targeted keywords on your area of business. List the keywords according to their relevance and frequency in the searches and create a website with quality contents rich with these keywords and keyword phrases.
Your articles and blogs must contain a keyword density of two to five percent. Excess use of keywords can result in spamming which will affect your reputation adversely. So, make the necessary use of keywords to make your informative articles popular online.
Tip # 2: Link popularity
Link popularity is one of the most prominent factors that decide the search engine rankings of a website. Quality of links matters over the quantity of the same. Quality links from websites that rank higher in the search engine rankings to your site will ensure that you enjoy better page ranks.
You must identify the popular websites that are associated with your field and get more backlinks from them. You can get link exchanges from select websites that you consider informative by linking them to your site. More quality links spell more link popularity and increased search rankings.
Place the keywords and keyword phrases identified and shortlisted by you in the title tag. Include the keywords in the titles provided for every web page of your website. Every page gives you an opportunity to highlight a different keyword that is used in the searches by online users. The keywords in the title tags get your site indexed faster for those particular keywords. Your site is also ranked higher by search engines.
Tip # 4: Search engine friendly site
It is very important to make your site search engine friendly to achieve the benefits of search engine optimization. Using frames and flash for building your website makes it less friendly for search engines. Simple PHP or HTML sites that are coded well with sitemaps help the spiders to index the site easily for search engines. Site maps also help the users to navigate through the web pages of your website easily.
Tip # 5: Fresh content
A stagnant page with stale information will be forgotten by the search engine crawlers. The web pages that are replete with fresh and original content will be picked up immediately by the search engine crawlers. Posting fresh contents or updating the same is vital for search engine optimization and better page ranks.