That article is about Writing for the Web. All web experts agree that ‘Content is King’. It is the content that reflects the core idea of your product/service/brand. Hence, paying attention to content is of vital importance. While writing for the web, following a few basic guidelines is a must.
Keep Target Audience in Mind
Keeping the target audience/target market in mind is the first and the most basic factor to be considered while writing for the web. For e.g. While writing for technology websites, you need to use specific technology terms and jargons to give it an authentic touch.
Clear and Concise
While writing for the web, using clear and concise sentences is crucial. Readers do not read, but scan internet pages. Thus, using long and wordy sentences can confuse readers who would eventually lose interest and leave. Readers have a very short attention span while surfing online. Thus, web content writers must develop a style wherein they can explain the idea in brief.
While writing for the web, always divide long articles into atleast three parts – introduction, main body and conclusion. The main body must be further divided into multiple smaller paragraphs, with each paragraph dedicated for a separate point.
Use of bullets and numbering is highly recommended, especially in a long article. It is easier to scan and follow bullet points instead of long paragraphs. Also limit the list of points to maximum 10 points. Any more points and readers will lose track.
While writing for web, give every point a sub heading or a sub title. Often readers just read the sub headings to get a summary of the article. Also, sub headings enable readers to directly jump to any specific point that they are looking for.
Delete Unnecessary Content
Content writers often face a situation wherein they are trapped in loads of information and don’t know what to omit. However, while writing for the web, this form of editing is absolutely essential to keep the content as short and as crisp as possible.
Write Attractive Text
While writing for the web, writers must cultivate the habit of including punch lines or catchy statements to attract and retain reader attention. This is easier said than done and can be mastered over a period of time. One of the best ways to follow this is to have a catchy introduction and conclusion. If you start well, readers get a reason to go ahead and read further. Ending well, helps in enhancing recall value and readers develop a positive image about the website.
Writing for SEO
Writing for SEO is tricky and forms a major part of writing for the web today. Writing for SEO requires some experience to master it completely. Writers often make the mistake of over using or stuffing articles with the targeted keywords, thereby making the article drab and meaningless. Although keywords are important while writing for SEO, do not go overboard. Always remember that you are writing for real people and not for the search engine spider.
Writing for the web has completely different set of rules and requires writers to modify their style accordingly. However, following these few simple points can certainly help in creating quality web content.