The article concerns an interesting question – Why List Building is Essential in Building a Profitable Business. Do you include list building in your marketing strategies? List building is absolutely the most important thing you can do to ensure that your business is profitable and sustains for the long term.
Why is list building so important?
Think about this for a moment. A list is a group of targeted individuals who need what you offer. With a list, you have the chance to build a relationship with these people and gain their trust. This means that at some point in the future, they are likely to buy those products/services you recommend.
Someone who just visits your website one time isn’t likely to buy; when they leave, you have lost the opportunity to sell to them forever if you did not capture their name and e-mail address.
Having a list means the opportunity to sell various products years down the road
When you have a list of people who are interested in what you have, it means that you have the potential to create a lucrative income for yourself for years to come.
You may sell your own products or affiliate products or even a combination of both. By having a targeted list of subscribers, you can either develop your own products that solve the problems/needs of those on your list, or find good affiliate products that offer a solution. By offering additional products or adding value to those you have already created, you can sell to your list for an unlimited time period.
Having a list is like money in the bank
Many experienced marketers know that with one broadcast, they can earn thousands of dollars. This is the potential of having a highly targeted list of subscribers. If you have 5,000 people on your list and send out a broadcast offering special savings or a limited time offer, you can make more money in minutes than most people earn in a month.
What about you? Are you building a list? If not, it’s time to start putting forth an effort and gathering those email addresses. List building is a must!