In the article I’m going to tell you Where and How to Promote Your Blog. The creation of consistent and high-quality content is obviously the hardest part of blogging. If you are updating your blog on a daily basis, blogging can really be time-consuming and brain-wreaking. It is really quite a commitment.
The second hardest part is of course getting people to visit and read your content. In short, blog promotion.
You may have the best blog design in the world or the most excellent articles but if nobody sees and reads them, they will amount to nothing. A lot of successful bloggers will tell you that content is king and they are right, but they fail to tell you that it should not stop there. A king to become a real king has to have a kingdom. This is where blog promotion comes in: to help the king build a kingdom.
There are literally thousands of ways on how to promote your blog. Just go to your favorite search engine and type in the keyword “promote your blog”. Don’t be surprised if you get bombarded with millions of results, most of which are amazingly relevant to the query.
There are also thousands of other blogs out there that talk about nothing else but blog promotion. This is of course understandable because of the recent and continuing surge in the numbers of bloggers and blogs worldwide. Thousands of blogs are being created every hour. This means a lot about the growing obsession with blogs. If you are to look into lists about the most websites in the world, a lot of such websites are blogs.
Learn to Promote Your Blog now!
The questions of where and how to promote your blog depends on what your goals are and who your targets are in writing your blog. If for instance you want to be known as a great photographer, then Flickr would be a very nice place for you to display your photos while promoting your main photo blog.
Therefore, it is very important that you lay out the plans and goals of your website before devising your blog promotion strategies. These plans and goals will make it a lot easier for you to choose the platforms, tools and venues that you are going to use for marketing and promotion.
You should also know who your target readers are.
Are you targeting the Japanese market? If yes, then you should not be focusing on Facebook marketing because the good people of Japan are not into Facebook the way other Asians are. If Filipinos are your target market, then Facebook marketing is a must because Philippines currently ranks as 6th in the list of countries with the most Facebook users. Same with Twitter or any other social media marketing tool. You should know your target readers because your not all types of people use the same web tools.
The Four Main Tools to Promote Your Blog
Promoting your blog is of course easier if you are knowledgeable about search engine optimization (SEO), social media marketing, link-building and article marketing. These are pretty much the best promotion strategies out there, so if you really want to maximize your blog’s exposure, you need to start learning and digesting these things.
Blog SEO is not that difficult, you can in fact learn how to do it within a few hours.
Social media marketing, of course, requires you to be active only in the social networking sites where your targeted readers are congregating.
Link-building is a must because search engines put a lot of importance to links in measuring the relevancy of a blog.
Article marketing, on the other hand, is a little bit consuming but it can build your blog’s reputation as well as brand.
One Last (and Important) Note About Blog Promotion
Where to promote your blog depends on what niche your blog belongs to. If, for example, you have a shoe blog, then you have no business promoting it in a pet blog. Unless of course if you are blogging about pet shoes or something… If such a thing exists!
The idea here is that in order for you to maximize your blog promotion efforts, focus your attention to promoting in websites and other blogs that have themes and topics that are the same or at least related to the topics of your own blog.
So, what tools and strategies have you used so far to promote your blog? How have they worked out? Leave us a comment!