The article concerns the question – What Is Your Aversion To A Corporate Blog? Many people have assumptions and preconceived notions regarding blogs and blogging. Many business folks totally dismiss the idea of combining business and blogging. Well, they are going to miss out. Today, I want to take a look at the most common reasons why the business organization or individual is against using a blog when it comes to business. I’ll also explain why these reasons are invalid.
Blogs Are Amateurish, Not Professional-Therefore Do Not Belong In Business
When you mention a blog to many professionals, many first think of a sloppily written piece of content targeting either a nerdy web-obsessed teenager or some fanatic activist. Because of the millions of blogs on the internet, it is impossible to not find unprofessional, sloppy, or just plan weird content produced by bloggers out there.
It is in your best interest and your company’s best interest to get rid of this idea of blogging. Just like there are different styles and levels of professionalism when it comes to a static website, there are the same when it comes to blogs. Lots of companies are leveraging very professional blogs to connect with their customers and promote their brand. You can do this without tarnishing the level of professionalism that your brand or reputation stands for.
It Takes Too Much Time To Blog
The other major aversion that business people have to having a corporate blog is that they don’t have time to write an article every day. Well, most people don’t.
Forget the advice of the “make money online” crowd out there that tells you that in order to draw an audience, you need to post content every day. This is comparing apples to oranges. These type of blogs only make money if they generate massive traffic. Your corporate blog does not care about massive traffic, it only wants the right traffic.
In order to attract the right traffic, you need quality content. Quality content can be produced as little as once a month. Do you have one hour a month to produce a piece of content that will provide unique insight for your current customers and attract new customers? If you don’t, re-prioritize and find an hour.
Do you have other hesitations in turning your company’s online presence into a dynamic blog? Contact me and let me know. I would love to hear your thoughts and address your concerns.