The article concerns the following question – What is Search Engine Optimization. Search engine optimization, also known as SEO is used to encourage the search engines to rank your website at the top for your targeted keyword. The use of SEO is widely seen throughout the net, due to search engine traffic being both free and long term. There have been many discussions as to what the most cost effective form of advertising is, and SEO has always been near the top. Holding the top positions for high traffic search terms can net large amounts of profit. So what does it take to get to the top?
There are a number of different ways to perform search engine optimization. We will narrow it down to the two main parts and how they work. The first thing that you should target is your on page SEO. Next is the longer process of building up your off page SEO. We will go into further detail on these two parts in a minute.
Right now I want to point out the fact that different search engines have different algorithms that set their rankings. Google focuses more on off page SEO, while Bing take on page SEO into account more. You can try to please both, as well as Yahoo and Ask.com, but in the end Google brings in the most traffic.
Getting to the specifics, let’s start with on page SEO. This is the process in which you set up your page to rank well for your chosen keywords. To do this, you would add your keyword to the title of the page, meta tags, within the articles on your page as well as in an array of other places. This constant theme gives the search engines the impression that your website is about the given term.
When someone searches for cheesecake recipes, the search engines strive to give the most relevant site the top ranking. So naturally a page that has that phrase repeated within it, as well as sprinkled with other relevant terms will get that spot. When the user sees the best cheesecake recipes appear before them, they are happy, and so are the webmasters. Note that you cannot just spam your keyword. A certain percentage between 3-5% is best.
Now that your on page SEO is set up, we have to worry about the off page SEO. Off page SEO is mainly affected by back links. Back links are what they sound like, links that point back to your page. Google takes these highly into account when deciding ranking. It will also penalize when the links try to manipulate the system. To get past this, back links are accumulated from a variety of different sources, including social bookmarking sites, article directories, blog rolls of similar web pages, and many others.
The combination of these two methods is at the basis of search engine optimization. By gaining the largest amount of relevant back links and authority with the search engines, your web page can soon rank for it’s targeted keyword.