What is List Building, and Why Is It Essential?

The article concerns the question – What is List Building, and Why Is It Essential? If you’re a new marketer, you may have heard of list building.  What is list building exactly, and why do you even need it?  The most successful marketers on the Internet build a list of targeted subscribers, which equates to a sustainable business and huge incomes.  Keep reading to find out why you should start collecting the names and e-mail addresses of your visitors.

What is List Building, and Why Is It Essential?


Building a list – what it means for your business

Building a list simply means collecting the names and e-mail addresses of those who visit your website or blog.  Why spend the time?  Why not just count on sales from those that visit your site?  Here’s why: it’s a proven fact that most visitors will not buy on a first visit.  Most people need to be exposed to your offer at least seven times, which is possible when you collect their information.

List building allows you to market repeatedly to those on your list

When someone signs up to your list (provides their name and e-mail address), they must confirm that they want to receive information from you.  This means that you can send messages to your list as often as you like.  This is the perfect opportunity to get those people on your list to trust you and to rely on your recommendations regarding products that will solve their need/problem.

Essentially, you are building relationships when you build a list.  People come to know you and trust you because you offer them valuable information and are compassionate about their problems.

A sizeable list means a secure financial future

Those who join your list are raising their hands, saying, “Yes, I want your help.”  When you build a big list over time, you have the potential to market products/services to these people for years to come instead of relying on those who just land on your website by chance.  When new products come available that provide a solution to your list (or you create one yourself), you can keep selling for an indefinite time period.

Now can you understand what list building is, and why you need to do it?

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