In the article it is spoken about Using Video for SEO. Businesses who have not discovered the video bandwagon will soon find themselves behind the eight ball in the world of SEO. Video is not only SEO friendly, but it is also Google-Panda compatible and is on Google for good. A study conducted in 2010 found that product pages which included videos would show up on page one of Google 53 times more often than the competitors. Additionally, people were over 50% more likely to click on search results which included videos. Every business trying to improve their SEO needs to begin taking videos very seriously.
Videos begin to improve SEO by making pages stickier in searches. Google has repeated time and again that the relevance of a page is directly related to how much time a visitor spends there. Google holds this in such high regard that they have based their algorithm on it. “Short clicks”, or high bounce rates, will only harm the SEO of the business and rank on Google, making the page appear less important in Google’s algorithms.
Keeping this information about short clicks in mind, there are very few things which are more relevant than that well-placed video discussing products or services. A 2010 study found that people who watched a video on a website remained on the site for a full two minutes longer than similar sites without videos. The extra time spent on the website increases a product’s visibility on Google as well as its rank.
When a business uses videos, they increase their product rank. A simple Google search proves that YouTube dominates Google’s page rankings with approximately 80% of returned results. This is huge in the highly competitive world of Internet advertising. The video type matters as well; informational videos reign over sales videos. If a business aims to rank on Google, posting an informational video through the YouTube platform is the best way to get Google recognition and make it to the front page.
Any videos posted to a website or YouTube increases the chances of links. The original business website can be linked in the video so visitors may go back to the original brand for more information. A number of businesses will use one video on different forums for maximum exposure, such as YouTube, Daily Motion, Metacafe, and Vimeo. The business then links back to its website in the credits or in the video description.
Many businesses wonder if they should promote the video site (YouTube) or their website. This depends on the available information on the company website. If there is information on the company site which is richer than the video, then the website should be the focus of promotion. When there is relevant information on the website. people will link to the website rather than to YouTube, resulting in more hits for the business site.
The videos themselves can also be produced with related, important content. This includes podcasts, images of products, instructional videos and presentation. Businesses who create these videos leave a teaser at the end to link back to the original website, that is, they don’t give out all the information but lead the customer to find out more on their own through the company website.
Finally, the videos will generate traffic, so the business needs to decide if they want people visiting the site or if they just want people to see the videos. If the goal is to increase site traffic, it is wise to embed the video into the company website. This brings people to the site and gives the company an opportunity to advertise in sidebars. If the goal is to only get viewers on the videos, then a simple link to the business is fine, but expect a 1% clickthrough rate on these videos.