In this article I’ll tell you about Types of Internet Marketing. Many people agree that the internet has absolutely changed the method of constructing business. Due to the latest inventions we are able to make the products available all over the world. Here we will define the most common types of internet marketing.
The first one is Pay Per Click programs that let us create an advertisement linked to a keyword. You are able to create as many ads as you want to have (using, for example, Yahoo or Google). Naturally, the rates are different in different conditions. In other words, you will have to pay either a penny per click or a hundred of dollars depending on the advertisement and the site.
The second type has the name of banner ads. They usually correspond to colorful graphics appearing at the bottom or at the top of the web page. As soon as you click at the picture that will switch you to another site containing an advertisement.
In order to enlarge the quantity of traffic on your site you may use Search engine optimization. The so-called SEO is said to be an advantageous type of marketing today. If you are willing to use SEO be ready to take away all the codes and password visitors have to enter. Moreover, you will have to optimize each page to different keywords.
Another popular type of internet marketing today is called Google AdSense. Here you have a wonderful opportunity to earn money by cooperating with other web sites. In other words, you put their advertisements on you web site but you get money every time a visitor shows interest in it by clicking on the graphics. Naturally, you will have to block appearing the advertisements of your competitors so as not to let them make money with your help.
Two more types concerning internet marketing are online magazines and online newsletters. In the first case you buy a space for an advertisement in the way you would perform the same with a print variant. The price will depend on the amount of traffic the magazine produces. In the case with online newsletters can experience a certain kind of interrelationship between you and your customers. Online newsletters may help your visitors stay in touch with all the changes and services on your website.
If you want to pay a certain amount of money per lead, then website lead generation is for you. Using website lead generation is a good way of having return on your investment and making money while your employees are able to perform other tasks.
One more popular type of internet marketing is online directories. Nowadays, there is a great amount of online directories and guides aimed at increasing the popularity of websites. People look for something needed in the Internet and you are able to represent yourself by having your name listed in a certain area. In other words, make your website available on online yellow pages, for example and you will have even more customers.