The article gives some basic information on how to Take Your Business To The Next Level By Becoming An Industry Leader. If you are like most small businesses, you operate in rather competitive markets or industries. Differentiating your company from your competitors is getting tougher. You provide similar services or products, similar pricing, and have similar marketing strategies. How then, do you differentiate your company, and take your business to the next level? The way is to become a leader in your market.
The Benefits Of Being A Leader
Your company needs to be known as a thought leader and an expert in your industry. Such a reputation will create a higher level of respect and will lead to a differentiation between you and your competitors. When a company is a thought leader and expert in a certain field, customers want to do business with that company. It becomes easier for the company to break away from price wars with competitors. If you’re a thought leader/expert, people will want to buy from you.
Also, other companies will want to partner with you because of your reputation. The bottom line is your customer base and partnerships will increase in quality and quantity as your company gains the reputation of being at the forefront of your industry. These are great things that will help you take your business to the next level. So then, the question remains, what is the best way to gain the status of a thought leader or an expert in your industry?
A Blog Can Help You Gain A Leadership Position
It’s time to introduce the concept of a corporate blog for your small business. As you will soon see, a blog can and should become your most effective tool to gain this sought after reputation. You must demonstrate to your current customers and to potential new customers your leadership in your industry. This can be done through quality insight and innovation in your industry. The most cost effective and efficient way to communicate this insight is through quality blog content.
In today’s environment, your best method of taking your business to the next level is to implement a corporate blog for your business. Before you make your initial reaction to this statement, realize that a corporate blog is very different than most blogs in the internet. For one, a corporate blog requires much less frequency of content than the majority of blogs on the internet.
By communicating high quality, targeted content through your blog, you can demonstrate your leadership in your industry. Your corporate blog will spread by word of mouth throughout your industry if you provide the best content possible. This will help solidify your company as a thought leader and expert.
As you contemplate the possibility of creating a blog for your business, ask yourself the following questions: Do any of my competitors use blogs as a part of their marketing strategy? What are the reasons for not implementing a blog for our business? Is my customer base a group that is known for using the internet (if you answer no to this, I’ll debate you on it)?
For most small businesses, blogs are not a part of their marketing strategy. This means that you can get a step up on your competitors by creating this form of communication first in your market. There are no reasons to not implement a blog for your business. They are cheap, easy to implement, and extremely effective. In today’s economy, 99% of all customers leverage the internet. If you don’t think your customers use the internet, do you have a website? If so, why would you have a website if none of your customers use the internet?
As we introduce Small Blogging, it is our goal to not only prove to you how effective a blog can be for your business, but to show you in easy, straight forward steps how to implement your blog and to maximize its effectiveness. The end result is not the blog itself. The end result is more money. Higher sales and more revenue by getting more customers through your blog. Not only is this a proven strategy, but it is extremely cheap and easy to implement. This means that you can compete with any size company no matter how small you are. It’s time to battle the big boys in your industry and steal some customers.
In future articles, we’ll take a look at some of the following topics: What is the best type of content to draw in new customers for your business? How can you create a sales force 2.0? How can you use blog technology to have a highly targeted list of customers? What are the best ways to translate a blog into more sales for my company?