The article concerns the question – Should You Handle Your Own SEO? If you’re trying to save a bit of money, and you’re considering handling your own SEO for your website, there are a few points you should keep in mind before getting rid of that expensive SEO company. The first and most important thing you’ll need to consider is the time you have available to dedicate to the task. SEO doesn’t take place over night, and you’ll need to devote some serious hours to it in order for your site to rank higher in popular search engines.
If you do feel comfortable handling your own SEO, you’ll need to remember to make time for your SEO activities. You can plan on spending a minimum of 3 hours a day on SEO for sites which are already well established, and considerably more time if your site still needs work. You should also consider whether or not you’ll be able to begin your SEO work within a week.
Most projects which aren’t started within a week from when they are first conceived are indefinitely delayed, and not having good SEO for your site is something your business can’t afford, no matter what you think. You should also consider the size of your SEO project. Pages of your site grow and grow as you add content, so if you’re constantly adding pages without keeping SEO in mind, you may find that when you return to finish your SEO work, you’ve actually created more work for yourself than originally intended.
The last thing you should consider before doing your site’s SEO is whether or not you have the tools, or you’re prepared to purchase the tools which will help you with keyword selection, site analysis, and reporting current niche information. 70% of all webmasters target the wrong keywords for their niche, which severely limits the traffic and conversions they receive. You’ll need these tools, whether you think so or not.
If you’re comfortable with everything I’ve mentioned above, you might be okay handling your own SEO. Otherwise, leave it to the professionals.