The article gives an analysis of SEO Mistakes that Destroy Your Blog. Search Engine Optimization or SEO is the term used to describe a set of rules and guidelines that search engines have come up with. The search engines have come up with rules about what you should not do when you are blogging. If you break these rules then the search engines will relegate you to the lower depths of their search engine results. If you break any of the bigger rules then the search engines may even ban you from appearing on their search engine results.
The guidelines however, comprise of a set of tips that the search engines say will improve your chances of rising through the search engine results. Here are a few mistakes that you can make if you wish to fall down the search engine results like an elephant falling down stairs. Some of the mistakes will have you fall quickly, where others will simply add to the reasons why you are going to fall through the search engine results.
- 1 Adding affiliate adverts
- 2 Adding too many affiliate adverts
- 3 Adding large image files
- 4 Adding auto-start videos
- 5 Adding a poor navigation system
- 6 Putting your search bar in an uncommon place
- 7 Not using a tag word cloud
- 8 Purchasing links
- 9 Using a link building service
- 10 Not striking a balance between grammar and user experience
- 11 Copying the content of another website
- 12 Duplicating your own content accidentally or on purpose
- 13 Hitting cats on the head with frozen peas
Adding affiliate adverts
They have a very nasty drag effect on your websites SEO. They make your website take longer to complete loading, which negatively affects your websites SEO. They also make your blog look cheap, unprofessional and ugly.
Adding too many affiliate adverts
If you have one or two adverts then your blog will struggle to reach the first three pages of Google’s search engine results. If you add too many then Google will kick you down the results pages. Google even have an advert threshold, because they claim that too many adverts has too much of a negative effect on user experience.
Adding large image files
They look great but they take too long to load. “No they don’t!!!” you may scream through your mouth full of powdered donut, but not everybody is using a DSL (broadband) line to look at the Internet. Many people are using 3G and 4G mobile Internet (even desktop users). Search engines take this into account, so you will have to make sure that your large images are optimized to load as swiftly as possible. Otherwise consider other methods of showing off your larger pictures.
Adding auto-start videos
They cause a very high bounce rate. A bounce rate is calculated by contrasting all the visitors to your blog who immediately click off the page, to all the people who stay and read it. The bounce rate didn’t used to matter in the good old days when keyword stuffing was acceptable and unsolicited email adverts for porn were not banned worldwide. However, these days the search engines such as Google are monitoring the actions of users who use Google chrome, and if they are bouncing then Google figures that your blog is of poor quality and will lower your search engine ranking as a result.
User experience counts for a lot when it comes to SEO. Look up the “Three click rule” and follow it. Make sure that your users can plainly see how to navigate your blog, and then make sure that your blog navigation system is effective and easy to use.
Putting your search bar in an uncommon place
People expect to see it at the top of the page, or maybe near the top on the left or right sidebar (at a push). The search bar location counts towards your SEO value and Google will punish you for making it hard to find.
Not using a tag word cloud
It is piece of programming gold and could be one of the reasons why search engines have become so fond of blogs recently. You put all of your tagged keywords into a tag cloud and it creates a lovely display of all of your keywords. Not only does it count towards the usability score of your blog, it may also hold keywords that are not in your text (and they still count as your SEO). This means that you can put your awkwardly phrased keywords into the tag cloud and they will be recognized by the search engines.
Google knows who are selling links, and they may not be able to put them out of business, but they can punish you for buying them. Just don’t do it!
There is nothing stopping them from running off with your money. Worse still they may use Black-Hat SEO to get your blog highly ranked, only to find that two months later you are banned from the search engines index.
Not striking a balance between grammar and user experience
Text that has perfect grammar will rank no higher than text that has frequent grammatical mistakes. The search engines punish “Poor” grammar. They punish low quality grammar, which comes from lazy writing, text spinning, poor English comprehension and poor language translation. They do not punish grammatical mistakes, so you can make your point as expressively as you like.
You can throw in pages full of exclamation points and have three word paragraphs. You can run sentences with CAPS Lock on, and spell expressive words wrong (Cos I sez so!!!!). Perfect grammar is stale and hard to read because it was designed for academic use and not for blogs.
Copying the content of another website
Even quotes are looked upon with suspicion. Google does have rules you can follow for taking big quotes and sharing, but it is best to stay out of that hornets’ nest and just–not copy content.
Duplicating your own content accidentally or on purpose
You can do it by accident with a poorly optimized “Printer friendly” function, or you can do it on purpose by repeating points made in other blog posts by copy/pasting it onto your current posts. If you duplicate content of any kind then you risk the wrath of Google and its cold-hearted admin staff.
Hitting cats on the head with frozen peas
Not proof reading your blog can have a devastating effect on your web pages SEO, especially since a lot of people often various programs running at one time is they are blogging. So many people will copy/paste details onto their blog without realizing they are doing it. There are even blogs posts out there that contain replies to the instant message conversations that the blogger was having whilst writing the blog post.