In the article it is spoken about Secrets of Getting a Great Google Ranking. One of the bad things about internet marketing is that it doesn’t matter how great your product is, or how much of a bargain your items are going for, if you don’t have traffic, it simply doesn’t matter. In order to get traffic, you have to understand where it comes from.
Almost 90% of the world that needs to find something on the internet uses a search engine, and Google is currently the king of the search engine field. That means in order for you to reach your target audience, Google is going to become your best friends. There are three things you’ll need to remember when it comes to getting a stellar ranking on Google.
Targeting the correct keywords
I can’t tell you how important this is. If you want the right people to find you, you need to incorporate the keywords your customers are typing into the search engines for your product. It also doesn’t do to target generic keywords, like digital camera, or video game. You need to target specific models which are popular, as consumers are very specific in what they’re looking for. This also helps yourclick through ratio, as the more likely you are serving up content relevant to what your user is looking for, the more likely you are to make a sale.
Optimizing pages for keywords
Picking the correct keyword phrases is only half the battle. You’ll need to optimize your web pages for your chosen keyword phrases. This means sprinkling the targeted phrase throughout your web pages, but also having that certain phrase in your title and meta tags. Also including the keyword phrase in your anchor text will help tons.
Google ranks sites according to their importance, so getting links from sites which Google thinks are relevant to your content is very important. The sites will also include your keyword phrases in their anchor text when they link to you. Having an authority site link to you is very much like having a respected community member give you an endorsement in your home town. These links tell search engines, as well as the rest of the world that your site recommends source of information for the topic at hand.