In the article I’ll tell you about Pros And Cons Of Internet Marketing. Internet Marketing is marketing of products and services over the Internet. It is also referred to as i-marketing, web marketing, online marketing or e-marketing.
Businesses worldwide have not starting realising the importance of Internet Marketing. As the world is evolving, companies are now seeing the need of internet marketing. The internet has taken over a common man’s/woman’s world in a big way. People now use the internet to order clothes, books, medicines, jewellery and apply for credit cards, loans, mortgages, etc. Therefore proper marketing is the call of the hour.
There are a lot of advantages and few flipsides to this.
The pros of using this mode of marketing include:
The costs associated with distribution of information to global audience are far lower. There is no requirement for a big capital investment. Also, no physical capital and infrastructure are required.
There is also the benefit of providing instant responses and also eliciting responses.
Internet marketing is relatively very inexpensive when compared to the ratio of the target audience.
Internet marketing does not limit a business to a particular location. Internet marketing is very successful as it reaches a worldwide target market.
This form of marketing is available to the consumer at his/her own convenience. Therefore results are obtained more quickly. This ensures that online business moves are made instantaneously.
Internet marketing gives the marketers the benefit of measuring statistics easily and inexpensively.
Also all aspects an internet marketing campaign can be traced considered and weathered.
As the marketers use a plethora of means and methods, therefore they can determine which messages or offerings are more appealing to the audience. The most prevalent methods include pay per impression, pay per click, pay per play or pay per action.
Internet marketing is the fastest growing form of marketing. The exposure, response and overall efficiency of Internet media are faster to track than offline media.
There are benefits from the marketer’s point of view too. The marketer is free to work as per his/her handiness.
The cons of using this mode could be elucidated as:
Internet marketing requires customers to use new technologies in place of traditional media. The customers’ must be abreast with the latest technological advancements.
The customer’s low-speed internet connections pose another problem.
As there is no one on one interaction, customers are wary of using this medium. As they cannot touch, smell and taste the product, they are cautious before indulging in these purchases. The return policy for all e-purchases has to be very liberal though.
The trust building takes time. Therefore, results are obtained on a slow basis.
The marketer has initial hiccups while starting to work with this mode. There is no set structure and no targets. Chances of failure too are very high.
There is also a lot of competition. Once the marketer gets the knack of it, it becomes a basis of making fast bucks. There are several marketers offering the same thing. One needs to really stand out in this competition.