In this article we will be discussing Pre-Selling Rather than Copywriting for Affiliate Marketing. Pre-selling is an important skill to have in affiliate marketing. It enables you to not need to learn how to do serious copywriting or hire someone else to do it for you. With this little spin on your affiliate page, you can bet that you’ll have an advantage over the other poor souls who are trying to learn copywriting.
Usually, the Sales Copy is already Done
Chances are that the copywriting is already written for your product. If you’re promoting physical consumer products like clothing, video games, or whatever, the copy is a short but sweet catalog list. With information products, especially electronic media, webinars and the like, the copy could be a long document that the vendor paid a copywriter several thousand dollars to write.
Either way, it’s important for you to realize that this stuff was written by someone who went through extensive and expensive training to write. It takes literally hundreds of hours of practice, study, and experimentation to master, let alone the thousands of dollars they probably spent in classes, training materials, mentorships, and seminars.
In other words, the ultimate clinch is out of your hands and in the hands of people who know in intimate detail how to do it. Your job as an affiliate marketer is to make them see that page.
Pre-Selling is Great for Directing Traffic
Our job ultimately is directing traffic, and pre-selling is a great way to grab their attention. If you want to collect a bigger affiliate check, you need to learn how to do this. Pre-selling works by warming up the visitor before they see the sales copy. You have to connect with them.
A great strategy for pre-selling is to talk about the issues and problems that your prospects are concerned with. Don’t worry about talking about the product; that’s what the sales copy is for. Talk about the problems, provide your affiliate link as the solution to the problems, and let the sales copy take it from there.
Let’s say that you’re selling acne products. It’s all well and good to talk about the processes of acne, but that really isn’t going to grab a visitor’s attention. What IS going to grab their attention is talking about the issues surrounding acne: the embarrassment, the prom date in jeopardy, the horror of disfigurement. It’s not about having a pimple that causes the pain; it’s that it causes them to have social embarrassment.
In short, it’s your job to push the mental and emotional buttons that make them follow your link to the solution. Speaking in extreme terms about the problem gives them a sense of urgency about their problem that selling a product doesn’t. Describing zits as facial volcanoes will go much farther than calling them white heads. Once you’ve accomplished that sense of urgency, your affiliate checks will skyrocket.