The title of the article – No Getting Traffic to Your Website with More Search Engine Submissions. This is actually a collection of myths regarding search engine submissions. Among them you’ll see talk of submitting to 15,000 search engines, 20,000, or any number of additional search engines. Let’s clear up a few things.
First, you don’t really NEED to submit to any search engines to wind up on their indices. Of course, you’ll most likely be there faster if you do. You’ll be working on your schedule, not theirs. This also gets around another problem. The thing about waiting for the search engines to find you is that they have to find you by an inbound link. In many cases, getting an inbound link involves being on the search engine indices anyway.
Web 2.0 Marketing – Free Inbound Links and Traffic
There are, of course, exceptions to this. If you’re familiar with Web 2.0 marketing, you know that you don’t have to wait for inbound links. You can build them yourself in certain social media properties. In this case, the search engines will find you without you submitting the site to the search engines. So will your targeted traffic.
Which Search Engines Actually Matter
Now, about this talk of submitting to 15,000 or 20,000 or a million search engines. There are only three search engines that really matter to the average user. These are Google, Yahoo, and Bing. Although Yahoo is losing its importance to the almighty Google, it’s still important enough to go ahead and submit your site to it. Bing is giving Google some stiff competition, so you’ll definitely want to get on that one.
The large bulk of the rest of the search engines don’t really matter to the average user (read customer). Besides that, there’s a little secret that these SEO guys who are selling this astronomical submission concept aren’t telling you. Want to know what it is?
The large majority of the other search engines have this little graphic on them that says “Powered by Google” or “Powered by Yahoo” or “Powered by Bing.” There may be one or two other search engine providers that power other search engines, but by and large, it’s the big three. Now, what could that possibly mean?
What “Powered by Google” Means
It means that they draw their search engine results directly from Google, Yahoo, MSN, or whatever other search engine provider they’re “powered by.” You are, in effect, submitting to these sites by proxy when you submit to Google, Yahoo, and MSN. The only service they really provide is that they limit the scope of their searches to specific niches. That is, assuming that’s what they’re really doing. How are you to know, really?
The search engines that tend to be “outside the pale” of Google, Yahoo, and MSN are usually interlibrary and university search engines. Unless you’re conducting scientific experiments in marketing, do you really need to be on JSTOR?