The article is about Navigating the Sea of SEO. Although the internet has been described as an online super highway, a more fitting description is an ocean with a million destinations, a huge sea in which everything merges into everything else. There’s no center, nothing to measure. So how do you ensure you get found in this vast ocean of information? Your site will need to be indexed, and you’ll need to achieve a relatively high ranking for your keywords in order to attract people to your niche of the ocean. In order to do this, you’ll need to better understand how search engine crawlers work.
In order to find information on the web, internet surfers use search engines. Crawlers work the same way. The endlessly move from site to site, following link to link, gobbling up all the information they can find in a matter of seconds. Sites with site maps benefit the most from crawlers, as it allows every single page of their site to be indexed by the crawler. To understand how you get traffic once you’ve been crawled, you’ll need to understand the mind of an internet surfer.
Most surfers will abandon a search, or try a different keyword combination if they don’t find what they are looking for within the first two pages. That means if your site isn’t listed on the first or second page of a search engine, you’re not positioned correctly for the keywords you’re targeting. Before you can target visitors, you need to know where they go for what you’re selling.
Almost 43% of users go straight to a search engine to search for what they need, so having your page in Google and other search engines benefits you enormously. Of those 43%, 70% of searcher say they prefer to use the organic listings, or natural listings that haven’t been paid for. This means in order to reach your optimal audience, you’re going to have to do some good old fashioned work. Paying Google to rank you high will only get you so far.
Getting ranked naturally on a search engine’s page is your best bet for attracting new visitors and possibly customers to your content. However, achieving a high ranking is another matter, all together. SEO can be challenging, but it is financially rewarding. Consider SEO your Moby Dick. If you do it right, you’ll have a huge share of traffic to your site, and consistently if you continue to rank high.