When it comes to Multi level marketing there are a few guidelines you might want to consider. MLM is the acronym for Multi Level Marketing. Multi Level Marketing (MLM) is also often confused with Network Marketing. For a detailed explanation of Network Marketing, please refer the “Network Marketing” and “Terms & Definitions section of the Global Home Business Guide.
Multilevel Marketing (MLM) — A sales system under which the salesperson receives a commission on his or her own sales and a smaller commission on the sales from each person he or she convinces to become a salesperson.
Independent representatives, approved distributors and independent business owners tap into their warm market of family & friends and market to potential consumers. MLM has emerged as a leading way to make money online.
Benefits of Multilevel Marketing Business:
Residual Income (HYPERLINK to terms and definitions)
Work From Home
Very Affordable / Low Initial Investment
Supportive Community of Like Minded People
MLM Marketing IDEAS
MySpace, Facebook, LinkedIn are the well known social networks. LinkedIN was launched to specifically cater to the needs of business professionals to stay connected. MySpace & Facebook have now followed suit, and represent huge potential for business owners and Multilevel Marketers alike to market products and services within these social networks.
MLM’ers use e-mail campaigns, flyers, newspapers, magazines and the internet as well. On the internet MLM’ers make expert use of social networking sites, classified internet sites and use of Search Marketing and Search Engine Optimization through large internet companies like YAHOO, MSN and Google to locate and market to prospects. Apart from these techniques MLM’ers also includes optimum use of various business networks as well.
You can target market your product and service to your target market and social networks make this easy to accomplish.
For example if are promoting software and accountants is your target market… you can target your prospective customer base by simply setting up a profile. The specifics of how to best utilize social networking can be obtained from the social network itself. After you have zeroed on the business profiles of a few accountants suitable for your business, you can send them messages via the social network or (if allowed) contact them directly through marketing e-mails and newsletters.
The latest rage is Twitter which is mini-blogging online networking community also being effectively used by MLM’ers to seek out or enhance prospective business contacts and customers. You can build a following on Twitter and effectively brand yourself and your products and services.
One of the best part of working as an entrepreneur in the home based business industry, is that you to work online at your own pace setting your own hours. Thus, if you have a full-time job and yet want to supplement your income with some extra income you can always work a MLM business model.
Even physically challenged people who cannot venture outside their homes can make productive use of their time through this online business of Multilevel Marketing. You can make money online from home or virtually working anywhere in the world. Be a student of your industry. There are new and innovative ways to brand yourself and effectively market your online business.
Do’s and Don’ts of MLM Campaigns
However, you should conduct MLM campaigns with caution because it might have a boomerang effect if you send too many unsolicited e-mails. Unsolicited bulk e-mails send by online marketers are called spam and they are often dumped into the trash folder of the email accounts of customers. That is why your first MLM marketing strategy would be to identify your target audience and find out the e-mail addresses of prospective customers who might share interest about the subject of a campaign. For example, conducting a MLM campaign for a pet food company with some one who doesn’t own a pet would be completely futile.
Your marketing e-mails should not be too lengthy because then it would fail to retain the interest of the reader. Short, concise and to the point. People are overrun by email campaigns. Make sure you do your research and spend time looking at what is working in the market place. The first two sentences of the e-mail should establish your identity and the purpose of sending that e-mail.
MLM campaign is one of the successful prominent business ideas if you are serious about earning from home. MLM businesses would allow you to work from your home and keep you initial investment costs low. With some organized effort and diligence you can soon carve out a niche for yourself in the MLM arena.