Listbuilding Techniques You Must Have

In this article we will be discussing Listbuilding Techniques You Must Have. Nearly everyone in Internet marketing has heard the phrase, “The money is in the list.”  Whether you’re a veteran or a greenhorn, you’ve probably seen this phrase over and over again.  Now the big question is, “How do you build a list?”

Listbuilding Techniques You Must Have


Submit Articles to Article Directories

Article marketing is the backbone of almost every marketing campaign, and article directories are your resource for it.  For starters, you will have keyword specific backlinks to your web page.  This can drive targeted traffic to your page, which is great.  The article itself can usually get page one status, since article directories are considered to be authoritative pages by the search engines.

If listbuilding is your objective, then your link in the author bio or resource box will need to lead to your opt-in.  If someone clicked on the link in your bio, then they already want to know more about what you have to say about your niche.  In other words, they want to be on your mailing list.

Blog for Fun and Profit

Writing a blog is another great way to draw attention to yourself.  Simultaneously, you can show that you are an authority in your niche and can entice people to join your list on a more personal level.

You can make the blog itself into a list by using RSS feeds.  Including this button on your blog or some other “subscribe now” option can keep people informed of the developments you’ve made or have noticed in your niche.  If you use products like FeedBurner, you get free analytics on your list.  This will help you to more easily add contextual advertising, which can be challenging on your own.

Get Into Joint Ventures with Other Marketers

While marketing can often be a cutthroat business, joint ventures are still a great way to build a list.  As a beginner especially, the saying “if you can’t beat ‘em, join ‘em” applies.  The top shelf marketers can be powerful enemies or powerful allies.  It’s your choice.

If you’ve researched your niche properly, you know what marketers you want to team with.  Write them individually, thank them for what you’ve learned from them, butter them up however you choose to, and propose a joint venture.  Do a list swap, and even if you only get as many people as you give, you’ve still doubled your list.

Giveaways are a Great Listbuilding Strategy

Giveaways are pretty much a staple part of listbuilding these days.  The idea is pretty simple:  If you want people to give you their names and e-mail addresses, you have to give them something in return.  Here are some popular ideas for giveaways.

Self help courses or eBooks are a hot commodity.  Whatever your niche, people like lessons in having the right attitude.  You can also provide free webinars on your niche subjects.  You can also provide marketing tools as an additional impetus.  Whatever your giveaway is, it must have value to the customer and cost you virtually nothing to provide.  In this electronic world of information, it’s pretty easy to come by.

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