This article tells you that List Building is One Aspect of Marketing That Should Not Be Overlooked. List building is one aspect of online marketing that often gets ignored, sometimes because people just don’t know where to start or feel it is too much trouble. If you’re going to be profitable online, list building must be made a key ingredient in your marketing mix. It really isn’t that difficult and once you implement this tactic, you will see that making sales is much easier as you will build a relationship with people who need/want what you have to offer.
What happens when you do not build a list?
When you decide not to capture the e-mail addresses of those who visit your pages, potential life-long customers go right out the window.
Think about it; most people may visit your site one time. Once they are gone, they’re gone forever! If they did not make a purchase, you have lost your chance to ever make a sale to that visitor.
Benefits of building a list
When you do capture the names and e-mail addresses of those who visit your site or squeeze page, you have the opportunity to build a long-term relationship with those people. This means that you can build their trust in you and your products. Not only will people buy from those they trust, but they will also buy related products/services in the future if you provide them with a real solution to their problem/need.
How list building affects your future
It takes time to build a list, but the efforts are absolutely worth it. When you build a list, you have the potential to make hundreds or thousands of dollars by sending out a single e-mail announcing a new product – especially if your list is large.
The income potential you have when you build a list of thousands of subscribers is far greater than hoping those that land on your site will buy. Through your e-mail messages, you have the opportunity to let people get to know you and your products, to make recommendations, and to appeal to their pain/need. Don’t leave list building out of your long-term marketing plan.