The following article tells you that List Building is More Than Collecting Names and E-Mail Addresses. Many people see list building as simply collecting e-mail addresses for use at some point in the future, but it is much more than that. List building is a process of building relationships with potential customers, a marketing tool that allows you to be successful and more profitable in your online business. Building a list gives you many opportunities.
What should you do with your list?
What you never want to do is collect information and leave your list just sitting there. You need to e-mail the people on your list frequently, staying in touch and offering them value. Build a relationship, demonstrate your knowledge about your niche, and let them know how you can help those on your list with their problem/need.
Increase your knowledge and earning potential through your list
You can build an incredible wealth of knowledge through list building. Survey your list, and ask them what their most pressing problems are. Ask for their opinions. You can learn a lot from your subscribers, which will only help you in your online marketing career.
When you have a list that is tightly targeted to your niche, you can learn what their most intense needs are. This not only helps you build strong relationships but also helps give you ideas for developing or finding products that will precisely meet their needs, which means bigger profits for you.
E-mail marketing is one of the most important Web marketing tools you have
E-mail marketing is one of the most powerful tools you can use to build a list of subscribers and build your reputation at the same time.
When you market good products that serve the needs of your customers, they’re far more likely to buy from you in the future. With a list, you have the potential to grow your business far beyond your wildest expectations. Do you have a list that is just sitting there growing stale? Leverage your list, communicate, and get involved. Don’t miss the boat when it comes to list building!