This article is about Internet Marketing And SEO. Newbies in the internet marketing industry may perhaps be wondering about the connection and difference between SEO and internet marketing. Some think that internet marketing is synonymous to SEO, while others believe that they are two different concepts.
Well, in some point, yes and yes. SEO is different from internet marketing but is also the same as they are fueled by similar pillars and concepts.
Search Engine Optimization for Online Business
Search engine optimization (SEO) is more concerned on the technical aspects of an online business. It encompasses the skills for making a web page with high rankings in search engines or much better to get the first spot in every search engine. It is also concerned about server updates and backlinks. Search engine optimization entails the following concepts:
- Keyword research
- Keyword density
- Global linking
- Optimisation of a website
- Search engine results page (SERP)
- Social signals
- Search engine marketing
Marketing for Online Business
On the flip side, internet marketing encompasses the human factor of making an online business successful. Thus, the belief that internet marketing is just exactly the same as search engine optimization is not a fact. To be successful as an internet marketer, one must understanding and have the set skills for the following:
- Social media marketing
- Video marketing
- Article marketing
- Forum posting
- Sales copy
- Generating Sales Copy with strong call to action
- Content Curation
Hand in Hand: Search Engine Optimization and Internet Marketing
As how they say, you need to have a lil’ bit of everything to be successful. The same holds true when it comes to internet marketing. In order to have a booming online business, equal effort and time must be given both to SEO and internet marketing strategies.
If you have just decided to add to the escalating number of those who want to do business through the internet, there are lots of training courses that you can take. You can start with reading excellent online marketing books. The information presented on concrete books though not up-to-the-minute is sometimes more reliable than those we can find on the web. Online tutorials, webinars and virtual classes are as well offered now. However, if you have the resources and time, you can enroll in a physical class from where you can benefit and enjoy at the same time.