The article gives guidelines on How To Use Google Keyword Tool To Determine A Good Niche. Affiliate marketing is an excellent way to make money online.
It does not require you to have your own product or service to sell, but rather you earn commissions by selling or promoting other people’s products.
You can use a blog to market affiliate offers. You’ll find plenty of affiliate marketing networks out there to connect you with some good programs.
The first step to a successful affiliate marketing business is to determine a good profitable niche to market. This is very important and it’s what leads to many affiliate marketers failing. Simply put, if no one is interested in what you’re selling, then you might just spend a whole century promoting it without success.
We can determine a good niche by looking at it’s profitability and the amount of competition in that niche.
Determine it’s profitability
Head over to Google Keyword tool. It’s a great free tool to help you determine the profitability of a niche. Enter your keyword into the box and type in the captcha image and click “Get keyword ideas”. This will display the total amount of estimated searches done the previous month.
A high amount of monthly searches shows that there’re a lot of people searching for that term. This shows that your niche is large and people are actually interested in what you want to offer.
Once you’ve searched, at the top right of the table you’ll see a drop down menu called “columns”. Click this menu and select “Approximate CPC”. A new column will be displayed showing the estimated average cost per click. This represents the amount an advertiser typically pays for each click on their advertisement for that keyword.
Now, take the overall search volume and multiply it by the “Approximate CPC” to determine the approximate value of your niche. If, for example, the search volume is 54,000 and the approximate CPC is $3.85, then the approximate value of the niche is $207,900. This is how much advertisers are willing to spend on that keyword.
Advertisers are spending money on that keyword because it’s profitable. They wouldn’t spend their money on something not profitable.
Determine the competition
The next step is to determine how much competition exists in that niche. The more the competition the more effort you’ll have to put into your marketing campaign.
Your competition here is the other websites that are also trying to rank for that keyword. You’ll need to determine the strengths of those websites. The strength of a website is usually based on it’s Google Page Rank, indexed pages, and backlinks.
The higher the page rank of a website, the higher the probability of it showing in google’s search results.
Indexed pages are the number of pages stored in google’s database. A site with many indexed pages shows that it has a lot of content and it’s probably receiving a lot of traffic.
The backlinks to a website are very important here. A site with lots of high quality, relevant links has more authority in the eyes of google. Such a site will rank high in search engines.
A good tool to determine all this metrics is SEOQuake. This plugin will display these measurements underneath your Google search results. Search a few keywords relating to your niche.
If you see the first page full of very strong websites, then you know that the niche is very competitive and it will take a lot of work to break into the top 10 results.
If you see a page full of weak websites, then you will only have to do a little work to get to the top of the results page.
You should however, not be scared of the competition. If you’re smart enough to put in the right effort, you’ll be able to make money even in the competitive niches. A niche with low competition is probably not profitable.
Remember, the more the competition, the more money there is in that niche.