The article gives some basic information on How to Design Websites for SEO. Search engine optimization or SEO have now become extremely vital to power your online presence. A comprehensive SEO strategy is essential to increase the reach of your website and generate more traffic and in turn more conversions.
To ensure that your SEO efforts deliver the desired results, web designers need to follow certain guidelines to design websites for SEO. Some of the fundamental requirements to design websites for SEO are as follows:
Your website will get ranked and visible only when the search engine spider crawls your website and indexes the web pages. Thus while designing websites for SEO, your website must be structured so as to make it easy for the search engine spider to crawl and index all the pages of your website.
To design websites for SEO, it is important to have a simple and logical navigation not just for the visitors, but also for the search engines. It provides the search engines “bread crumbs” or links to find the other pages. This makes listing your web pages easier and faster.
Optimizing Page Tags
Every web page has tags like Title and Meta tags. As the name suggests, Title tags refer to the title of every page. For good search engine ranking, it is recommended to use your keywords in the title. Also every page should have a unique title depending upon the content of the page. Although Meta tags are not very important, it is still a good idea to include important keywords in the Meta tags while designing websites for SEO.
Use of Alt Tags
Search engine spiders cannot read images and videos. Thus, all images and videos must be given alt tags while designing websites for SEO. Alt tags refer to text labels given to images. You can see these alt tags when you mouse over images. These labels are important for the reference of those visitors that cannot access the images. Although, it is important to refrain from ‘keyword stuffing’ of the Alt tags, optimizing their use can lead to great SEO results.
Original and relevant content
It is often said that Content is King. Thus, having original, relevant and quality content on the website is extremely critical to ensure good search engine ranking. Also, it is important to regularly update web content as it gives the search engine spiders an incentive to visit the website more frequently. Search engines regularly update their database and different content on the website drives the spider to visit more frequently to your website. Search engines penalize websites using duplicate content and hence must be avoid at all costs.
These are some extremely important tips to be followed while designing websites for SEO. Web designers must follow these guidelines to make websites optimized for search engines.