The article gives guidelines on How to Create Link Bait Content For Your Blog. In a nutshell, link bait content, or simply a “linkbait”, is a blog post that others are likely to link to from their own blogs and websites. Reasonable amount of linkbaits across multiple blog posts increases the possibility to build backlinks by having others refer to your content as well as share it via social bookmarking and networking sites more actively. While every blog post should be enticing and informative to give others reasons for backlinking, there are a few methods to increase the share-worth of your blog.
Link Bait Blog Post Types
Lists -comprehensive lists of links and resources make great linkbaits because of their longevity and also because they can serve as a quick reference point. Lists of links, resources, types, ways, etc., all make for great link bait content.
Definitions -well-written explanations of ideas and problems are often linked to as well, especially if they are specific and limited to a particular context.
Q&A Post Types
blog posts that briefly answer some of the popular questions in your niche may serve as a great linkbait – the Q&A posts are often linked to from forums and discussion groups as well as Q&A websites, like ask.com or yahoo answers.
exhaustive and comprehensive information on a topic of your choice using links, screenshots, and videos is likely to be linked to often. Problogger advises to diversify the wordcount of your blog posts; some really long blog posts that cover the full scope of any topic can be your top linked content – so long as they stay readable and easy to scan for specific information.
social bookmarking and networking sites love controversial, humorous, sarcastic, snippy and unexpected titles. Their users are likely to vote up such stories even before they read them.
News and News and Opinion
breaking news, writing news stories and opinion pieces on news in your industry – even occasionally – can be a great idea to get more people link back to your blog, especially when the topic is not yet covered by others. Apart from industry news, the are community news – write reports about contents, events and new e-books other bloggers in your niche are organizing or publishing.
Free Content and Giveaways
one of the most effective linkbaits are blog posts offering for free what you usually have to pay for – free downloads, free banners, free templates, free graphics, free e-books, and other lists of freebies. Other than that, if you’re the original creator of the freebies, these kinds of posts help you self-promote and establish your brand across multiple sites at no cost to you.
Absolutely Unique Posts
harder to handle, but not impossible. You can find aspects of your topics no one yet covered or never covered them in full. One of my most linked posts is a tutorial on moving blogger blogs to wordpress while keeping the domain name purchased via blogger’s interface – at the time when I published it, no one anywhere else gave out this information – all the other tutorials I could find were about moving blogspot hosted blogs and buying a new domain name from the new host. If you can’t find specific information and then subsequently figure it out on your own – you have an absolutely unique information to share. And a linkbait.
Tips on Creating Link Bait Content Effectively
In trying to get your content to go viral, don’t get too worked up exploting the same methods and ideas over and over. It’s not worth it, especially since while link bait blog posts are easy to write, they can be also really time-consuming – taking screenshots, recording videos and organizing link lists can take hours. If you have good, informative content, the backlinks will come organically anyway. When you look at the list above, you see it’s just another way of saying “produce unique, high-quality content that will benefit the reader”.
With that said, the catch is often in the volume and angle of information you’re providing in different blog posts. You can try splitting your blog posts into the list-type and tips-type – both can be reused by yourself to link to over and over without wasting time on rewording the whole thing or eating up the keywords. Using social media to promote your blog you can test the popularity of whatever blog posts, deliberately linkbaiting in character or not.
My blog posts get from 20% to 100% bounce rate on social bookmarking sites for example, and I’m always surprised to see which of them do well and which don’t. Another way to look at linkbaits is smart content management; that is, how often you yourself can use those blog posts to link back to them – the same is likely to be true for others. And, lastly, see what works – using blog stats is the simplest way to assess how well or how poorly specific posts do in terms of backlinks.