The article gives some basic information on How to Build a Successful Ecommerce Website. According to Forrester Research, ecommerce or online sales will continue to account for 8% of the total retail sales in the U.S. by 2014. This proves the significance of having a well-developed ecommerce website that can showcase your products and services to more and more people and increase sales.
However, to design a successful ecommerce website, it is essential to follow certain fundamental steps. They are as follows:
Set Clear Goals
Although the end goal of an ecommerce website is to sell online, you must set page-level goals to increase direct visitors through the shopping process. The home page must have simple and well defined categories that will help visitors to go further to the product pages.
Use of Product Photos
Including high quality photographs for your products is a must. Especially large size photographs are important as people like to carefully see every product before they can buy. Remember, your customers cannot touch the products. Hence, photographs are the only way they can interact with your inventory. Make this medium extremely strong and effective for your ecommerce website.
Have a Clear Call to Action
The Call to Action or “Buy Now” button must be prominently displayed so that visitors can quickly move on with the purchase process. A bold and clear “Buy Now” button draws great attention and entices the visitors.
Simple Checkout Process
This is arguably the most critical part for an ecommerce website. Most business owners will agree that a high number of shoppers abandon the purchase process during the checkout stage. This is mainly because of poorly designed checkout pages, lengthy account information pages or unnecessary sign up pages that frustrates visitors and force them to abandon the checkout process. Do not clutter the check out page. Every stage/every form must be clearly titled and must be clearly distinguished from each other.
Ideally, it is better to display your contact number in bold on all the pages of the website. Also, ensure that the other contact details are easy to find. Visitors often prefer to talk to company executives before placing an order. Searching the entire website for contact information can frustrate visitors and force them to leave the website.
Visitors are often hesitant to share critical information like credit card details or account information for the fear of misuse. Hence, it is extremely important to secure your shopping cart pages. Assure your customers that their information is safe by placing trust symbols like VeriSign or McAfee on your ecommerce website.
These are some of the ‘must-haves’ for any ecommerce website. The success of ecommerce depends not only on acquiring new customers but to have an increasing client base of repeat customers.
A website that can manage both and have a well-rounded strategy is bound to stay ahead of its competitors always.