The following article is about Getting Traffic to Your Website from Diverse Streams. I’ve talked a lot about getting traffic to your website from Facebook, from Twitter, Ezine, and many different sources. One thing I should address is that you don’t want to “just” draw traffic from any single source… or even two or three. The overall rule for getting traffic to your website is to use diverse traffic streams.
Multiple Traffic Streams Increase Your Footprint
Think of multiple traffic streams this way: Imagine your website being the hub at the center of a wheel. Each traffic stream – that is, each link – is a spoke in this wheel. The more spokes you have, the more it accurately resembles a wheel.
The more traffic streams you have, the more chances a surfer has of finding your website. Outside of the search engine results page, wherever you have a presence is an opportunity for a viewer to find you by you placing a link there. While it’s certainly great getting a backlink off of a “relevant” website, it’s much easier to put them up yourself on social networks.
There are several opportunities for backlinking on social media networks. You can make a link in your profile, you can post it in a blog entry, and you can create fan groups for your business. The backlinking doesn’t end there, though.
You can create multiple profiles to backlink to your website. You can also make links to your other social media accounts to generate more interest in your products. Also, once you start getting a solid reputation, other members of the social media platform may start backlinking to your site. That’s when you know you’ve hit a goldmine.
Getting Traffic This Way Increases Your Search Engine Ranking
The effect that multiple traffic streams have on your search engine ranking cannot be understated. The simple fact of the backlinks to your website looks good to the search engines. This alone has a positive effect on your search engine ranking.
Let’s also add that the increased traffic that you will get from the multiple traffic streams will dramatically increase your search engine ranking. Search engines rank websites significantly based on how much traffic they get, as well as by how many backlinks they get.
This, in turn, will increase the traffic to your website. The relationship between your website and the search engines takes on a feedback loop that will continue to increase the traffic to your website.
Ultimately, the more places that you can be found on the Internet or in the real world, there are more ways people can find your site. The more people find your site, the more people will be able to find your site. This ultimately is the goal of every marketer, to get the search engines to favor your site over the others.