That article is about Getting Traffic to Your Website by Peer Pressure. The party’s at your website, and everyone’s going to be there! Using peer pressure is a great technique for getting traffic to your website. This is one of the great benefits of using social media to drive traffic—that you can more easily explore different psychologies to move traffic.
Conformity is a Driving Need and Good for Driving Traffic
One need that everyone has is to fit in. It’s part of human nature, and you can use it for driving traffic to your website. Freebies are okay, being “the elite” is a good motivation, but nothing compares to doing what all the “cool kids are doing.”
This is especially pertinent in social media like Facebook. How many times do you think that people “like” something just because their friends do? By and large, as social animals, many people just like the same things out of habit.
Great, but Does Conformity Do Anything for Converting Traffic?
Yes, in fact, it does. If you play your cards right, the same reason people do what their friends do can apply to converting traffic. You just have to convey somehow that these followers’ friends are clicking through to your sales page.
Let’s say, for instance, that you’ve put out a message on Facebook that “This website has the greatest stuff ever!” and provide the link. People click on the link and see a phrase like “This is what they’re all talking about!” pointing to the link to your opt-in page. A small little phrase like that will suck them into your list and sales page.
This Thinking Increases Upselling
One of the trickier parts of Internet marketing is upselling. Most people don’t want to spend more than they absolutely have to for a product. Sometimes, merely informing them of the benefits of buying the “platinum package” isn’t nearly enough. A lot of people will just think, “That’s great, but the standard package does all I need.”
Now, try upselling to the platinum package by saying in so many words that “everyone is doing it!” Even better, say, “Don’t miss out on the great stuff your friends (or competitors) are getting!” Chances are, with a little bit of social pressuring, more people will cave in to the upsell than without it.
To a lot of people, 15 extra features simply aren’t worth the extra ten dollars to buy the larger packages. Most people will simply settle for “good enough.” However, with just a little peer pressure, the upsell is worth the extra 50 dollars as long as everyone else is doing it.
This is quite often how television ads work. McDonald’s emphasizes that people all over the world are “lovin’ it” with the Big Mac. 7-Up shows how their soda makes a cranky celebrity “bubbly.” You, too, can capitalize on this in 420 characters or less.