In this article I’ll tell you about Free Keyword Research Tools and Keyword Rank Checkers. Web writers and bloggers need to pay attention to keywords and keyword placement on their own blogs in order to rank higher in search engines. Here’s a list of tools you can use to research as well as estimate the potential effectiveness of your targeted keyword phrases – do search engines see your keywords? How many websites compete for the same keywords? Is your keyword density at the desired level? What ads will they generate? The following tools can answer most of your questions.
How to Use Keyword Research Tools
Google Adwords Tool – the best and most reliable source of keywords for all web writers. Google Adwords allow you to pick keywords in accordance with search trends, cost-per-click value, and more. Additionally, they verify what aspect of any chosen topic is of interest to your audience. Especially useful is you’re using google adsense.
Google Adsense Sandbox Preview – allows you to generate and preview ads as they will show up live based on keywords.
Wordtracker Question Tool – delivers most frequently asked questions straight from search engines. Helpful in creating subheading and dividing articles into sections.
Google and Yahoo Suggest – are of great help if you care to use titles that aren’t already “taken”. If there are too many articles on the web with the same title as yours, chances are it will be difficult to rank high in search engines, so you can use these tools to reword your title adequately.
In addition, among the many great Mozilla Firefox plugins for writers and bloggers, we can distinguish a special category of SEO and social media browser plugins that serve as a quick reference tool facilitating the evaluation of competing blogs and websites with regards to their SEO potential and search engine rank.
Keyword Rank Checkers and Keyword Density Counters
Whether it’s your own site/article you’d like to test for keyword placement and keyword density, or another blog/website you’d like to evaluate for possible competition in search engines, you can use different online keyword analyzers to get the idea:
Keyword Suggestion Tool – finds valid synonyms to the keywords of your choice using Google and Yahoo suggestions – be careful though, not all of them will work for every context;
Page Keyword Analyzer – scans your entire blog or webpage for a keyword of your choice helping you to establish a better on-page optimization of your blog;
Keyword Density Tool – parses your url and delivers a tag cloud featuring your most often used keywords as well as statistical data below – you will be surprised how many useless words decrease your keyword density!
Keyword Rank Checker – informs you of the keywords and keyword phrases that rank the highest in Google and Yahoo search engines, it work only with older and more established domains;
Search Engine Position Tool – the free version allows of tracking up to 20 pages, the paid service promises access to information on 200 search results pages. That’s one really useful tool if you’re looking out for the competition;
Keyword Tool – allows you to observe how high (or low) your site ranks for specific keywords in Google, Yahoo, and MSN search engines.
For those concentrated on their blogs and websites, there’s a vast array of free online tools measuring the quality of websites from SEO perspective.
How to Use the Data?
Keyword ranking and density tools allow you to improve the quality of your own writing as well as discover keywords with little-to-no competition and target them in your writing. It’s important to monitor the competition and their use of keywords, or else you won’t be able to outscore any of the competing websites. Keyword tools help you create more unique and well-optimized content which is crucial in writing for the web.
The data is subject to change as your content grows in volume – more content means more targeted keywords, higher keyword density without keyword stuffing, more complex and varied interlinking with yet more anchor text, more backlinks, etc. You can’t research your keywords once in your blog’s lifetime, it’s an ongoing process.