The following article tells that Failure: An Ironically Useful Key to Successful Affiliate Marketing. Thomas Edison once said that genius is 1% inspiration and 99% perspiration. On the most obvious level, this refers to the planning stage of affiliate marketing. During this time, you spend your time thinking through possible scenarios, which includes failure considerations. Occasionally, ideas that are failures in waiting sometimes make it to the marketplace.
Outcomes Sometimes Defy Niche Research
Not every idea that comes out the gate is going to be a winner. Despite all the time and energy spent in niche research, all the planning that goes into it, and so on and so on, an idea doesn’t take off as you would like. As long as it wasn’t such a spectacular failure that you’ll have to shut down everything, you can draw some value from it. It seldom ever is such a great loss that you should just pack up your bags and go home, so let’s look at taking your lumps and drawing value from the experience.
Salvaging Your Failed Affiliate Campaign
First, you’re going to have to be brutally honest with yourself, especially if this was your pet affiliate campaign. You have to actually look at your project in such a way that you can find out exactly what went wrong with its implementation. Was the problem in the advertising, the target consumer, the market penetration, the timing of the launch date, or was it the concept itself? These questions and many more will circulate through your mind as you go through this part. It is important to be impartial in this process as well as thorough.
Where to Go Next With Your Affiliate Strategy
The next stage is to see if the problem can be fixed. Maybe you can completely save your failed affiliate strategy, or maybe you can get it to at least lumber in the right direction. Maybe you can only draw a life lesson out of it. This part is, in all likelihood, the hardest part for most people to deal with.
Sometimes, your product can be reworked and brought into new life, which is what most people hope for. Unfortunately, it isn’t always that way, and it could wind up that you have the worst case scenario. A true failure is a failure to recognize this, take your lumps, and move on. This can be, for many people, the hardest thing to recognize, and much time and resources can be wasted this way.
If, as it turns out, there is no way to salvage the project, it becomes in our best interest to try and draw a lesson from this experience. For that matter, these lessons can be learned from successes as well, if you can look at the campaign to see how it could have been done better. At any rate, it becomes much easier to see if you examine an actual loss.
Now is where the question of how this could have been done to better effect comes into play. Was it a matter of selling to the wrong target audience? Was the advertising campaign ill-conceived? Did you launch your product when the market was down? What valuable lesson have you learned from your failure?