Exploring the New Site Speed Report in GA

In the article it is spoken about Exploring the New Site Speed Report in GA. So as millions of Google Analytics (GA) users the world over are still getting a hang of the new version of GA, we at AWD will look at some of the newly introduced features that may (or may not!) have caught your attention.

Exploring the New Site Speed Report in GA

Though many web analytics professionals are talking about the Social engagement reports or Real time data, not many have focused on the new Site Speed report. Although a very basic metric, site speed more often than not can be one of the most important reasons for your visitors to leave your website. Thus, with the GA Site Speed report, it is now possible to monitor the loading time of every page on your website.

Digging In

A few months back, GA users could acquire the Site Speed reports by adding an extra line of code –  _trackPageLoadTime – to the standard GA tracking code. However, after repeated requests from GA users, Google decided to include it as a standard feature in the new Analytics version.

For those of you who have customized your GA tracking code by adding the Site Speed snippet, you need not worry about the latest modification. Google Analytics will simply ignore the snippet while pulling information and generating reports.

How to access it?

The Site Speed section is located in the ‘Content’ section below the Site Content segment.

What does it include?

The Site Speed report is divided into three main sub sections, namely, Explorer, Performance and Map Overlay. Each of these reports provides different facets of site speed and performance.

Explorer: The Explorer tab provides an overview of load time at the page-level.

Performance: The Performance tab clubs your site speed performance by page load time.

Map Overlay: It provides details about the site speed experienced by users across different geographical regions. The report provides data across countries, cities and continents.


The Site Speed report is computed on the basis of the following parameters:

Sample Rate: To generate Site Speed reports, GA samples page load times.

Redirection Time: Redirects affect the overall page load time. For users, redirects add to the total time spent for the site to be rendered.

Support for Virtual Pages: If a virtual path was used in the _trackPageview call, that path will now also be associated with any site speed data collected from that page.

So now that you’ve got a fair idea about how the Site Speed feature works in GA, do share your experiences and your findings of it.

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