The following article gives information on Corporate blogging. The whole concept of corporate blogging is actually a relatively new idea and whether or not it will succeed for those businesses that have decided to embrace it is yet to be seen. Either this slightly different way for companies to market to their potential customers will become a powerful new tool in the corporate arsenal or it will simply fade away as companies decide that it’s too much effort.
It’s fair to say that companies are always on the lookout for ways to capitalize on the latest marketing trends and the blogging phenomenon is another new way that people are being successful in creating traffic to their offers, so it makes sense that the corporates are trying to work out how it could work for them. In many cases companies have decided to simply add a blog to their website and target what they perceive to be their audience by adding content about their products and services which they think will appeal to customers and this in itself is not a bad strategy.
On the other hand some corporates have decided that the best way to use blogging to attract customers is to not talk explicitly about their products and services but rather to create posts related to content which will interest their potential audience. In some cases you will find corporate blogs that don’t even mention their own products on a regular basis as they have decided that the most value they can get out of blogging is by engaging with their audience first and then letting them know about their products via different means.
Of course each of these techniques is useful in it’s own right and the fact that corporates appear to have embraced blogging as a means of communicating with their customers is sometimes seen as a validation of the blogging movement. After all if the big corporates are doing it then it’s probably fair to say that the medium has started to enter the mainstream, but not all bloggers are quick to agree that corporate blogging is a good thing, mainly because some corporates have tried to manipulate their visitors via their blog with viral marketing campaigns which some people disagree with as a marketing method.
Regardless of your views on whether or not corporate blogging is a good or bad thing, it’s probably fair to say that for the meantime it’s here to stay and should you be working for a large corporate and have an interest in blogging there may even be a chance for you to get paid to do it as part of your job, and that can’t be an altogether bad thing now can it? Embrace the idea of corporate blogging and take advantage of the fact that you can now interact with your favourite large corporate in a new and easy way, who knows maybe you’ll post a comment and get a great response.