The following article is about Bringing Fans to your Business Facebook Page. There are enough regular changes made to Facebook that even Facebook-crazed teenagers often have a hard time keeping up. Small businesses that just try to have a Facebook presence that attract a little attention to their businesses find it hard to make sure that their business Facebook page is down with all the changes. They don’t often take advantage of them. If you don’t really understand how these changes affect you, you may find that your Facebook Likes just aren’t coming through like they should.
This is what you need to do to make sure that potential customers can find you on Facebook and that you can attract new ones.
The first thing you need to do when you try to build a business Facebook page is, you need to brand that Facebook URL. Take a look at your Facebook URL. It looks something like www.facebook.com/1140791hydl009, right? Well, you’re just making it more difficult for people to find you this way. If your business is called Frenetic Cosmetic for instance, you want your Facebook URL to be www.Facebook.com/FreneticCosmeticdotcom. How to make this happen?
It used to be that on Facebook, you had to have at least 25 likes before they let you customze your page. These days, there is no such requirement. You can do it even if you don’t even have a single Like. It’s great for branding your brand name. You need to do this for your business Facebook page today.
Once your business Facebook page actually takes off, you can’t change your mind about the name. You’re too invested in it already. So all you need to do is to make sure that the name is perfect right from the start. That will be no changing going on later on, unless you want to undo all your good efforts. In fact, Facebook actually has a rule in place. If you have 100 friends on Facebook, you can no longer change the title. So if you don’t have 100 friends already, do be sure to think about that name.
So when someone arrives at your business Facebook page, where are they taken? The Wall?
That isn’t such great idea. Take them to your Welcome tab instead. If they go your Wall first of all, you probably don’t have enough posts there for them to bother Liking you. What’s very different about sending them to the Welcome tab, you wonder? Well, on the Welcome tab, you can easily give them all kinds of reasons to
Like you – a free e-book maybe or something else. People need things like that to Like you.