In the article I share what I learned about Authority Building Through Pictures. Authority building in blogs is all about getting people not only to recognize your blog, but getting them to trust it as well. In order to be considered authoritative, there are several factors that need to be observed, like the number of visitors and the blog’s rank in search engines.
Older blogs also tend to be more authoritative than new ones, and its affiliation together with the number of links or sites in which they are mentioned also help improve the blog’s level of authority.
Now a key to blogging with success and authority is by simply including fresh and appropriate pictures that will make your blog certainly look more professional, attractive and authoritative.
Yes, you have heard them say it before – “a picture is worth a thousand words,” and this still holds true. Pictures let people’s mind wander and wonder, and ask further questions, encouraging them to read at the content of your site.
5 Rules for Using Pictures for Authority Building
Of course, you cannot just include any picture on your blog. There are a couple of things you need to remember when posting pictures and some of them are the following:
- Only upload good quality photos. No one wants to see photos that are too dark or blurry, so choose only the photos that are clear and vivid enough for viewing. Uploading poor quality photos will leave your audience with a bad impression, so always make your images look neat and presentable.
- Cite photo sources / show attribution. It is tempting to just photos you could find on websites whenever you want to, but that is not the way to build credibility. As an ethical practice, you should be familiar with a certain photo’s privacy/usage restrictions so that sometimes you may even need to ask the owner of the photo for his or her permission for you to use it.
The best thing you can do is to come up with your own pictures whenever necessary. Not only is it more fun, but you would also find that you are actually more creative than you thought you were.
- Describe the photos. Like pictures in magazines that have captions indicating who is in the picture or what the items in it are, you too, should learn to describe your photos whenever you need to. Make sure that it will make sense to whoever is reading your article, and that you show how a certain photo is linked or associated to your post or subject matter.
- Choose photos of the right size. When a photo is too big or too small, it ceases to become attractive or interesting. Imagine a picture that occupies more than half of your computer screen such that it makes it difficult for you to read the introductory paragraph of the article that comes with it – irritating, right? This is why you need to view your blog together with the photo you uploaded with your entry in order to check if the dimensions are just the right size.
- Prioritize interesting photos. Pictures can catch people’s attention because of several things: they are beautiful, unique, interesting or controversial. Such photos will encourage your audience to ask questions, and hence become more interested in taking a closer look at the photo, together with the caption and the article that comes with it. Even a seemingly uninteresting subject could get interesting when there is a photo included.
Using photos is a good step to enhance your efforts at authority building for your blog. Photos are a great way to catch your audiences’ attention and pick their interests.
Remember that many individuals are visual persons, which mean that they are most attentive to the images they see. You are likely going to get comments from your audiences when you use very interesting photos, so remember to respond to them as this will encourage them to visit your blog once again. Note that the photos you choose can even help you in forming ideas for the article corresponding to it in your blog.
So, for your next blog entry, remember to include a photo. Also, feel free to leave your take on this topic on the comments. And say “cheese!”